The Changing Face (& Business Strategy) of Lexus

Believe it has been some months since the launch of the 'new face' Lexus, whom has incorporated a spindle grille to the front of its vehicle range including the new GS, RX, LS and upcoming ES.
This has increased the overall sports image of the brand, enabling it to attract a younger demographic who craved sportiness and reliability all in one package.

However, here at Slippery Tarmac we shan't delve too much into how the technicalities involving the face change but instead focus on bringing our audience the sporty quinessential of the Lexus brand.
Today, the focus will be on the Lexus IS-C, a coupe version of the reliable IS. From factory, the IS-C doesnt quite stand out from the vehicle crowd on the road, and pales in outlook comparison when compared to the coupe version of the BMW3, Audi A4 and Merc C coupe in my opinion.

 

Japanese tuner Aimgain has taken the IS-C in stock form, slammed it low to the ground, fit it up with 4 deep-dished 5 spoke rims, and put it on a weight-gainer program and the end product does look rather heavenly! Taking note that the Aimgain IS-C still retains its original grille (not the new spindle ones). What's your take?

 

 

Well, in terms of output wise, I'm not exactly sure what kind of firepower it is putting to the tarmac. A stock ISC with a 2.5L heart outputs a considerably hearty 205 horses. When compared to this particular ISC driven by Daigo Saito in this year's Formula Drift Asia, let's just say that the rear tires on this particular ISC gets worn out almost 6 times faster (do the maths and u get 1200)!